YOU

YOU

What The F*ck Is Copywriting?

“So you’re a copyright lawyer?” “So you’re a copyright lawyer?” “So you’re a copyright lawyer?” “So you’re a copyright lawyer?” “So you’re a copyright lawyer?” “So you’re a copyright lawyer?” “So you’re a copyright lawyer?” “So you’re a copyright lawyer?”

So you’re a copyright lawyer?

Hell-to-the-no.

Our world is a lot more dynamic, colourful,
and has fewer suits & ties. We’re more into
flared jeans and winged liner over here. 

Our world is a lot more dynamic, colourful, and has fewer suits & ties. We’re more into flared jeans and winged liner over here. 

Think of copywriting as the middle ground
between strategy and creativity. The whole
point of copy is to communicate. Hence the
whole writing thing. 

Our world is a lot more dynamic, colourful, and has fewer suits & ties. We’re more into flared jeans and winged liner over here. 

Think of copywriting as the middle ground between strategy and creativity. The whole point of copy is to communicate. Hence the whole writing thing.

Have a brand?

A product?

A business?

Copywriting is important in communicating your key
messages and values to your audience. Things like:

Copywriting is important in communicating your key messages and values to your audience. Things like:

Who you are

What your purpose is

And why they absolutely need the green bedazzled velvet
fedora you’re selling. (Or the service you’re offering.)

Have a brand?

A product?

A business?

Copywriting is important in communicating your key messages and values to your audience. Things like:

Who you are

What your purpose is

And why they absolutely need the green bedazzled velvet fedora you’re selling. (Or the service you’re offering.)

Branding is only half of the equation. You need the right words to convince people to *add to cart*. But copy is about more than dollars. It also helps build a community. If you have an amazing brand personality people will want to be a part of the journey. And most importantly, they’ll keep coming back for more.

Whether it’s copy for your website, your packaging, your social media. A weekly newsletter, blog post or a short-and-snappy tagline, copy is key. 

Words set the tone – literally.

Branding is only half of the equation. You need the right words to convince people to *add to cart*. But copy is about more than dollars. It also helps build a community. If you have an amazing brand personality people will want to be a part of the journey. And most importantly, they’ll keep coming back for more.

Whether it’s copy for your website, your packaging, your social media. A weekly newsletter, blog post or a short-and-snappy tagline, copy is key. 

Words set the tone – literally.

Find your words.