Hell-to-the-no.  Our world is a lot more dynamic, colourful, and has fewer suits & ties. We’re more into flared jeans and winged liner over here.  Think of copywriting as the middle ground between strategy and creativity. The whole point is to communicate. Hence the whole writing thing.  Have a brand? A product? A business? Copywriting is important in communicating your key messages and values to your audience. Things like: Who you are > What your purpose is > And why they absolutely need the fluffy pink slippers you’re selling. Or the service you’re offering.  Branding is only half of the equation, albeit a very pretty half. You need the right words to convince people to *add to cart*. But copy is about more than dollars. It also helps build a community. If you have an amazing brand personality people will want to be a part of the journey. And most importantly, they’ll keep coming back for more. Whether it’s copy for your website, your packaging, your social media. A weekly newsletter, blog post or a short-and-sweet taglin, copy is key.  Words set the tone – literally.