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Tone Of Voice &
Brand Copywriting

You’re launching a brand. Congratulations, she’s beautiful!

You know lots about your product or service, but have you considered how your copy will affect your launch or how it’s perceived by your target audience?

Copy can – and should – be used across multiple touchpoints to communicate who you are, what you stand for, and most importantly, help you make a lasting impression.

Which is where we come in.

In order to build a voice you first need to understand where your product or service sits in the current market. Who are your competitors? Who is your target audience? What are your points of difference and key selling points? What ice-cream flavours does your brand like? We can help you answer all of these questions and more. Brand positioning is a crucial first step. If we just start writing copy without establishing who you are, then we’ll get lost pretty quickly. And that’s not fun for anyone.
Enquire Now
We use competitor research, creativity and our (killer) gut instinct to develop a tone of voice that is authentic to your brand and gets attention – and results. We also provide tone of voice guidelines to help you best apply your voice across all platforms. So you can speak to your customer in the way they want to be spoken to. Want to leave it to us? If you’d like us to, we roll our your said tone of voice wherever it’s needed.
Enquire Now
Your website is your digital front door. Someone has come knocking: how are you going to answer? We craft website copy that is energetic, informative and enticing – copy that makes your customer want to come in and stay a while. If they like what you’re putting out into the world, they’ll take your relationship to the next level. From About Us pages to product descriptions to pages specific to your brand – we write it all. So when you get that knock on the door, you can answer with a confident grin and a witty pick-up line. Works every time.
Enquire Now
Ah, the product description. An often overlooked but important piece of copy on any E-commerce website. The good news: your customer is interested enough in your product to be looking directly at it. Maybe they’ve browsed through a few different options. The tricky part: how do you take them from just looking to *add to cart*? Copy. What else. We craft persuasive and impactful E-commerce copy to help you convert customers and convert sales.
Enquire Now
Looking for a memorable phrase that perfectly captures your brand story? Want something quick and punchy to capture attention? Need a sentence or two for your Insta bio? Look no further, we got this.
Enquire Now
Websites and social captions aren’t the only places you can show off your tone of voice. Packaging copy can be just as – if not more – impactful. And it’s our favourite to write (just don’t tell the others). Product names, taglines, instructions and more – we craft packaging copy that gets your customer smiling every time they open their box, bottle, tube, etc.
Enquire Now
You have words for your website and words for your packaging. Claps to you – you’re on your way to an all-in, all-immersive brand experience. But what about words for when your customer is unboxing their new purchase? How will you greet them as the lid first lifts? And how will you butter them up to make sure they come again? Don’t worry, we have words for it all.
Enquire Now
It’s natural for brands to grow and develop over time. But a flashy, confident, successful brand with stale copy is just not it. We give your existing copy the facelift it deserves, aligning your voice and words with the rest of your brand. Now you not only look the part, but you talk the part too.
Enquire Now
In order to build a voice you first need to understand where your product or service sits in the current market. Who are your competitors? Who is your target audience? What are your points of difference and key selling points? What ice-cream flavours does your brand like? We can help you answer all of these questions and more. Brand positioning is a crucial first step. If we just start writing copy without establishing who you are, then we’ll get lost pretty quickly. And that’s not fun for anyone.
Enquire Now
We use competitor research, creativity and our (killer) gut instinct to develop a tone of voice that is authentic to your brand and gets attention – and results. We also provide tone of voice guidelines to help you best apply your voice across all platforms. So you can speak to your customer in the way they want to be spoken to. Want to leave it to us? If you’d like us to, we roll our your said tone of voice wherever it’s needed.
Enquire Now
Your website is your digital front door. Someone has come knocking: how are you going to answer? We craft website copy that is energetic, informative and enticing – copy that makes your customer want to come in and stay a while. If they like what you’re putting out into the world, they’ll take your relationship to the next level. From About Us pages to product descriptions to pages specific to your brand – we write it all. So when you get that knock on the door, you can answer with a confident grin and a witty pick-up line. Works every time.
Enquire Now
Ah, the product description. An often overlooked but important piece of copy on any E-commerce website. The good news: your customer is interested enough in your product to be looking directly at it. Maybe they’ve browsed through a few different options. The tricky part: how do you take them from just looking to *add to cart*? Copy. What else. We craft persuasive and impactful E-commerce copy to help you convert customers and convert sales.
Enquire Now
Looking for a memorable phrase that perfectly captures your brand story? Want something quick and punchy to capture attention? Need a sentence or two for your Insta bio? Look no further, we got this.
Enquire Now
Websites and social captions aren’t the only places you can show off your tone of voice. Packaging copy can be just as – if not more – impactful. And it’s our favourite to write (just don’t tell the others). Product names, taglines, instructions and more – we craft packaging copy that gets your customer smiling every time they open their box, bottle, tube, etc.
Enquire Now
You have words for your website and words for your packaging. Claps to you – you’re on your way to an all-in, all-immersive brand experience. But what about words for when your customer is unboxing their new purchase? How will you greet them as the lid first lifts? And how will you butter them up to make sure they come again? Don’t worry, we have words for it all.
Enquire Now
It’s natural for brands to grow and develop over time. But a flashy, confident, successful brand with stale copy is just not it. We give your existing copy the facelift it deserves, aligning your voice and words with the rest of your brand. Now you not only look the part, but you talk the part too.
Enquire Now

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